The pink has arrived!

One of our goals is to launch at least one new gin a year, however, this year we have launched two! We knew there would be a demand for a lighter, sweeter gin with a twist, something very different from our trademark Hustle, and it has now finally arrived…

Where do you start when thinking about a new recipe? With a love of pink grapefruit and the sweet (and tartness) of fresh juicy raspberries, it was a no-brainer…

After months of trying to get the bottle colour just right, (how many shades of pink do you think there are?), we settled on a deep cranberry rose with a hint of pink, a bespoke colour that took months of getting just right. We sailed through the hot french summer, in flip flops and shorts, with oodles of gin, and endless “blind tastings” around the pool. The result? We have a recipe and a delightful luscious gin, which we know will absolutely fly.

Using our base botanicals, we have added fresh pink grapefruit peel, and juicy fresh raspberries. The colour is divine and the gin, is overwhelmingly fresh, slightly sweet (but not too sweet) and delicious! We have kept our 40% ABV (and why not) and now have a gin that is whizzing off the shelves…

Happiness is a pink gin….